A: A uniform is extremely important to boost your brand awareness. It isn’t something that should be left to the last minute. It needs to be well thought out and planned so it compliments your company’s image.

Your staff are the first people that your customers and visitors meet. They need to be well dressed and groomed in a way that suits the venue and the brand. First impressions are important and it may be the difference between return business or not.

So when you are in your next Marketing meeting make sure you explain the importance of uniforms to your brand and how it is an invaluable investment in the marketing budget.